Getting your products or services in front of the right audience can be difficult in today’s online marketing climate. How do you ensure leads find and approach your business and not that of a competitor? Answer: SEO! SEO can help redirect prospective customers who are looking for a specific product or service to your website.

Search engine optimization is the key to growing your website and driving proper traffic towards it. If you’re still struggling with SEO and want to learn more about it, you’ve come to the right place. There are many SEO techniques available, and it can get a bit overwhelming to choose the right strategy at the right time.

Entering into the world of SEO can be quite overwhelming. Climbing the ranks of search engines like Google can take time, but having patience is key to achieving the ranking you or your company needs to be successful online. Understanding the proper methods and steps to take to outrank your competition is vital. SEO is something so familiar now that any and every business across all industries is working on it effectively to improve their rankings.

As an SEO beginner, it can feel like you have a tremendous amount to learn, especially when Google’s algorithm uses more than 200 ranking factors to rank content. Although optimizing your website may seem like a daunting task there are several simple actions you can take to help you build a strong foundation for your digital marketing strategy in 2020.

Ensuring your website is visible and discoverable takes a considerable effort, planning, and strategizing. From keyword optimization and targeted marketing to streamlining your website structure, it takes time, effort, and dedication. But improving your SEO doesn’t always have to be a major undertaking. Sometimes it can be something as simple as improving the content on your website that can make all the difference.

It takes effort ensuring your website is attractive to visitors, contains quality content, and functions properly across all browsers. It can often be time-consuming and even frustrating at times. But is all the work and effort you put into your website worth it if you’re not ranking high on search engines?

Over the past few years, the Search Engine Optimization (SEO) industry has undergone significant changes. Many online marketers have now drastically modified their strategies. Ranking higher on search engines has become increasingly more difficult as businesses begin to understand the importance of incorporating SEO into their online marketing strategies. To make matters worse, we are beginning to understand that having “negative SEO” can severely impact your website’s ability to rank higher on search engines like Google.

Backlinks are crucial to SEO. They play an important role in determining your website’s ranking in search engine results (SERP). Earning backlinks is challenging but it should be a focus in any search engine optimization strategy.

As we gear up to launch new websites, we often meet with the respective business owner(s) about their marketing needs moving forward. As you know from a previous post, SEO for your business is an absolute must in today’s internet landscape. But as we help our clients develop their SEO strategy for their post-launch initiatives, we often hear the same comments, “I don’t think we need a blog” or “Do you think a blog for our business (or industry) is necessary?”. To which we emphatically reply, “HELL YES”!

SEO can be a complicated process. As we’ve mentioned in previous posts, one of the biggest challenges is staying ahead of the curve and trying to master a trade that is constantly evolving. Writing an SEO strategy and then executing it can become a huge time suck when you have to constantly stay up to date with the latest updates and trends.