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5 FREE Tools To Incorporate In Your SEO Strategy

SEO can be a complicated process. As we’ve mentioned in previous posts, one of the biggest challenges is staying ahead of the curve and trying to master a trade that is constantly evolving. Writing an SEO strategy and then executing it can become a huge time suck when you have to constantly stay up to date with the latest updates and trends.

With that being said…. Many companies have created some powerful tools to help you along in the process. If you’re new to SEO, gearing up to launch a new website, or just here for the comments 🍿, here are 5 essential FREE tools that will help you work smarter AND faster.

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1. Ubersuggest

Ubersuggest is an obvious place to start. It’s a tool that will allow you to streamline your keyword research. Utilizing keywords and descriptions throughout your site is a must and Ubersuggest will allow you to research the appropriate keywords, compare your keywords to your competitors, and even show your current rankings of.. you guessed it. Your keywords. 

Some fun additional features

  • Provides hundreds of relevant keywords and combinations to be utilized by you or your business

  • It comes with a free export to CSV. A feature which can then be shared and distributed amongst your team

  • No login needed. Simply enter your URL and view your results

2. SEOptimer

SEOptimer is a free audit and reporting tool. There are several popular website auditing tools out there, but we prefer their application because of the load time, their on-page and off-page suggestions, and their in-depth reporting and auditing results. 

Their application breaks your website down into 5 categories and provides you with a letter grade. The categories are SEO, Usability, Performance, Social & Security. 

Some additional useful features

  • Every category has additional “sub-categories” with tips and suggestions for scoring higher in their audit

  • For SEO specifically, they’ll analyze your HTML header, body content, keywords, phrases, links, indexing and more

3. Broken Link Check

Broken Link Check is a free tool that scans webpages for dead hyperlinks. Fixing your website’s broken links is immensely helpful when trying to climb the ranks of search engines like Google. 

When your site has outbound broken links, it’s bad for your users and your SEO in general. Google’s web crawlers or “Googlebots” travel link to link and collect data about each page. Be sure to regularly audit your outbound links to ensure you aren’t pointing people (or bots) to broken pages.  

Additional helpful features

  • Can analyze an unlimited number of webpages

  • Checks both internal and external links (local, outbound)

  • Provides you with the URL where the broken link resides 

4. Monitor Backlinks

Monitor Backlinks is a free backlink checker that provides the largest link database on the web. Having quality, well-established backlinks is a sign that your website is trusted by other sites. It also gives the impression that your website is important, which is super important when search engines crawl your site and it’s backlinks. 

Additional Features to Utilize

  • Check your total backlinks, unique domains, and indexed URLs

  • Review your citation flow, trust flow, and class C IPS

  • No login required! Be sure to follow the link above

5. Google Analytics

You can’t have a list of free SEO tools without Google Analytics. This super important tool (and often underutilized) allows you to measure the results on campaigns, view visitor demographics, learn more about your audience, and so much more. 

Google Analytics will show you data from all channels that are directing traffic to your site including Organic Search (SEO), Paid Search (PPC), Social Media and Referrals (backlinks). It’s an essential tool when trying to improve your landing pages and increase your ROI. 

Additional useful features

In Conclusion

Utilizing these free SEO tools will help you work smarter and quicker. They’ll give you valuable insight when developing your SEO strategy and allow you the ability to make changes and then monitor the results.

Whether you’re an SEO newbie looking for a place to start, or an experienced marketer looking to shake things up a bit, we hope these tools can complement each other to make your SEO initiatives more streamlined and effective.

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